Tuesday, August 23, 2005

Will ads target the satellite cameras? (Part 2)

Back on May 9th, I posted the following:

Will ads target the satellite cameras?

Will Google Maps satellite views give way to more "aerial" advertising? Nootropic thinks so. This blogger points out a Pepsi logo from a waterpark in Tempe, Arizona and wonders if more ads will be targeted toward the watchful eye of a passing Googlezon satellite. :) Suddenly a brand or logo on the top of a building is visible to more people than just those in its flight path...



The discussion continues today with a few more conversations I found on the topic out in the blogosphere.

The Design Weblog has posed an interesting thought:

..But what if these acres and acres of untouched, up-and-coming prime marketing real estate went up on the advertising market? This could make for some interesting adventures in advertising.
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(..Check out the image they have put up in this posting for a good visual example)

They also reference another posting over at Be A Design Group..

But what if satellite images and/or aerial photos will be updated more frequently, and people will use roof-tops for advertising? Consider big convention centers, or hotels that are very spread out. That'’s a lot of roof real estate. Viewers would see the large ads while looking up an address near-by. I know that doesn't sound like a definite ROI, but it might be an option for a company, like a convention center, that wants to put their logo or contact info in noticeable colors on the roof so that people looking up directions for places near-by would see the ad.
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With the ad industry shifting it's focus away from traditional arenas like television and into places like online games and the Internet, it's a sure bet that the predictions that are being made in these posts will end up happening. Let's hope it's not a cloudy day for the ad industry when the Google cameras zoom by for a snapshot. ;)
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