Here is a very cool new viewing tool that adds another perspective to your Google Maps viewing experience. Maps by IDELIX offers a Pliable Display Technology (PDT) lense view concept by allowing you to magnify an a specific area of the Google Map you are viewing. This eliminates some of that repetitive zooming and panning you might do, while retaining the surrounding context. You can toggle the overall map to satellite or street level, then switch the lens view to the opposite map type to create a really neat way to look around Google Maps.
Maps by IDELIX also has some neat features: A directions tool, with an example here, shows what you would see if you were going from your New York City hotel to a ball game. If you're looking for a place to eat nearby the lens viewer creates a spyglass effect as you zoom into various locations but keep your overall zoom level on the map out. Here is a cool view of the Statue of Liberty with satellite view on, while the rest of the city shows the street map view. Maps by IDELIX offers viewing on Google Maps as well as Windows Live Local, Yahoo! Local Maps and search results can be compared across all mapping providers.
Here is more from IDELIX about this app: "..Taking experience gained through working on GIS applications for organizations like the National Geospatial-Intelligence Agency, we've now applied our patented Pliable Display Technology in an AJAX environment, facilitating advanced visualization capabilities in a thin client. Maps by IDELIX will continue to grow in functionality based on user input, with new business models developing as we follow our technology and product roadmaps."