Cotton: The Fabric of Life
Google Maps is beginning to be used more and more as a marketing tool. The latest map released as part of a marketing campaign is this one from Cotton Incorporated. The resulting Google Map is a 'StyleMap', showing the coolest and hippest shopping spots in the USA.
The map opens with an introductory video from singer Jazmine Sullivan. The map features shopping spots recommended by Jazmine as well as spots recommended by the map's users. Jazmine's spots are shown on the map with large fabric swatches, the other recommendations are indicated by smaller swatches.
The stores can be sorted by category from the map sidebar and each style of clothing store has it's own colour of map marker. You can add your own favourite stores to the map by clicking on the 'submit location' button at the bottom right of the page.