Calvin Klein Live Free
Calvin Klein have created a Google Maps mashup to promote the CKFree fragrance. The map shows the personal choices of model 'Jamie' of the best places to 'live free'. As buying a house in most of the places chosen by Jamie will set you back a few million I'm guessing that when Calvin Klein say 'free' they don't mean it in monetary terms.
Users of the map can add their own favourite locations to the map and, in doing so, have a chance to win a bottle of CKFree. Personally I never knew you could live in the Cowboys Stadium. I'm moving in tomorrow.