Monday, August 16, 2010

Fighting Obesity with Google Maps

End of Fatness - VLCC

This Google Map animates Tweets related to obesity. VLCC is a slimming, beauty and fitness brand with over 225 centres. The map is part of VLCC's 'drive against obesity.' VLCC have also taken it upon themselves to name November 26th Anti-Obesity Day.

The map is a well produced animated map in the now familiar Twittervision style. The map also allows users to connect with VLCC's campaign via Facebook and Twitter. Far be it from me to suggest that this campaign is as much about promoting VLCC's 'weight loss and weight management solutions' as it is about fighting worldwide obesity.

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