Monday, August 22, 2011
Street View Roulette
Here is another clever marketing campaign that used Google Maps to promote the Volkswagen Bluemotion.
To promote the Volswagen Bluemotion's low fuel consumption a competition was created called Bluemotion Roulette. The campaign used Google Maps Street View to turn a real car journey into an online game of roulette.
A Golf Bluemotion drove the E6 Norwegian road with a full tank of fuel. Using Google Maps and Street View entrants were asked to guess where along the road the car would run out of fuel. The prize for guessing correctly was a brand new Volkswagen car.
Unfortunately the campaign website is no longer live but you can see how the campaign used Google Maps in the video above.