I am increasingly impressed with the creative ways that marketing teams use Google Maps Street View to create viral campaigns. The Volkswagen Street View Quest is up there with the best.
The Volkswagen Street View Quest
is a game created by Volkswagen South Africa which invloves contestants
finding Volkswagen cars in Google Maps Street View in South Africa.
The game is very simple. You just need to navigate around South African
streets using Google Maps Street View. When you find a Volkswagen car
you then drag and drop a map pin onto the car in the Street View.
There are four quests in the competition and the winners of the four
quests will take part in a live Street Quest Grand Final to win a host
The Internet Map
is a Google Map of the 350,000 largest websites in the world. The map
was created by Ruslan Enikeev and the Russian creative agency Positive
The circles on the map represent individual websites. The size of the
circle is determined by website traffic, the larger the amount of
traffic, the bigger the circle. The location of websites on the map is
determined by the links between sites. The more traffic generated from
links between different websites then the closer the websites are
displayed on the map.
allows anyone to easily create, watch, and share interactive stories on
a Google Map or with the Google Earth browser plug-in. Until today only
selected media producers have been allowed to use Meograph to create
narratives. Now anyone can sign up and start creating their own
Narrated stories created with Meograph can include photographs, video and audio narrations. If you want to see what is possible with Meograph then have a look at
some of the mapped interactive stories already created on the Meograph Demo page.