Thursday, August 30, 2012

Germans in their Underwear on Google Maps


AXE Anarchy is a body fragrance for men or women which, if the ads are to believed, has the effect of disintegrating the clothes worn by members of the opposite sex.

In Germany AXE Anarchy has released a Google Map called AXE Anarchy News. The map allows users to enter a location in Germany and view photos and reports of men and women nearby who have supposedly been so overcome by AXE Anarchy that they have had no choice but to strip down to their underwear.

Either that or this is a clever, exploitative piece of marketing by AXE.
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