Wednesday, June 12, 2013
Send a Burberry Kiss
Burberry has launched an innovative on-line promotional campaign, Burberry Kisses, that lets you send personal messages that are sealed with an actual kiss (captured from your webcam).
The campaign uses a number of Google's geo-apps to present the journey of your SWALK message from your lips to the home of your loved one.
Burberry Kisses uses skylines of famous locations around the world which have been captured from the 3d buildings used in Google Earth. The Google Geocoding API and the Google Places API are used by the app to identify locations and important landmarks on the journey. Google Maps Street View is also used to show the reflections of famous landmarks in puddles in the city street scenes used in the app.