Friday, July 18, 2014
Watch that Map
Over the last few years a lot of car manufacturers have made great use of Google Maps and Street View to help market their cars. Swiss watch manufacturer Tissot has now caught the map marketing bug.
Tissot are using the Google Maps API to showcase some of the features on their range of watches. For example, you can experiment with the Tissot watch compass by rotating Street View imagery of the Grand Canyon, or you can play with the stop-watch feature by racing cars around the streets of New York. You can even explore the height of the Grand Canyon on Google Maps by using the Tissot altimeter.
If you want to see more examples of how maps have been used in marketing check out the Top Five Street View Car Ads.