Tuesday, August 26, 2014
Dunkin' Donuts vs Starbucks
The Boston Globe has released a map of all the Dunkin' Donuts and Starbuck locations in the USA. In Dunkin’ Donuts Set for California Expansion the Boston Globe visualizes the dominance of each business in the areas where they were founded.
The map shows a higher density of Starbucks on the West Coast and a higher density of Dunkin' Donuts in the Northeast. However the map also shows how both companies are expanding across the country.
For this map the Boston Globe uses a similar approach to that taken in their recent Massachusetts Pedestrian Crashes map. Both maps include the option to explore hot-spots on the map, areas where the data shows interesting results. In the pedestrian crashes map the hot-spots option is used to explore and explain locations with abnormally high number of pedestrian crashes.
In the Dunkin' Donuts map the 'See hotspots' option takes you on a tour of some of the major cities and states to explore and examine the preponderance of Dunkin' Donuts and / or Starbucks outlets.