Thursday, February 05, 2015
The Land Rover Drivers Map
When it comes to map based promotional campaigns most car manufacturers opt for a stylish Street View based interactive game. For example, see the car campaigns featured in this post on The Top 5 Street View Car Ads.
For their latest promotional campaign Land Rover has instead chosen to create a social sharing campaign centered around a Mapbox generated satellite map. Well Storied invites Land Rover drivers to share their Land Rover adventures and photos with the rest of the world.
The campaign encourages Land Rover drivers to promote the brand on social media by posting stories, videos and photographs to Twitter, Google+, Tumblr, Facebook or Instagram. The reward for promoting the brand is that the post caould be added to the Well Storied map.
To see more mapped based promotional campaigns check out the promotional tag on Maps Mania.