Saturday, June 08, 2024

The Vespa Map of Rome

animated GIF of a Vespa driving around the Dolce Activation map

This is yet another map I discovered via the ever fascinating Web Curios, which is a weekly roundup of interesting things found online (very often with an AI bent). This week Web Curios reviewed Dolce Activation, 'a very content-lite website' but one in which you get to drive 'A TINY VESPA AROUND ROME!!!'

In truth Dolce Activation is little more than a marketing campaign for Dolce and Gabbana perfumes. However the campaign does feature this beautifully rendered post-medieval map of Rome, complete with 3D buildings. In order to discover some of Dolce and Gabbana's hidden perfumes your objective is to drive around the map on a moped and find four of Rome's most famous landmarks.   

BTW, you don't have to drive the moped around. You can also use your mouse to explore Rome by dragging the map around.

I don't know Rome well enough to be certain but I think Dolce Activation is not a real map of Rome. It looks like Dolce and Gabbana may have just taken four well-known Roman landmarks and placed them on an imaginary map of the city (although I could be wrong). If you do want to explore a real post-medieval map of Rome then you can visit the Interactive Nolli Map Website.

the Colosseum as seen on the Nolli map of Rome

The Italian architect and surveyor Giambattista Nolli's ichnographic 'Great Plan of Rome' is an astounding 1748 map of Rome. At the time it was easily the most accurately surveyed and drawn map of the city to have ever been published. It was also one of the first ichnographic maps of Rome. 

The Interactive Nolli Map allows you to explore Giambattista Nolli's exceptional map for yourself in close detail. The original Nolli map includes around two thousand numbered locations around the city. These numbers refer to the map index which names each of the numbered sites. On the Interactive Nolli Map these numbers have been made interactive. When you click on one of these numbers on the map a small window opens providing you with information on the selected feature.

1 comment:

  1. Just wanted to mention there is also an app of Giambattista Nolli‘s great map of Rome, it is called Nolli App and allows for mobile offline use in high resolution as you wander the streets of Rome. All original points of interest and map labels are searchable through the device search.

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