Stonyfield Organic has created a unique custom map to show where they source their organic ingredients. The Stonyfield Sourcemap shows the locations of Stonyfield's fruit, vegetable and milk suppliers across the USA and wider afield.
The use of natural images for the map background and the map markers works well in conveying the natural organic message behind the Stonyfield brand. This is backed up by the multimedia content highlighting the individuals working for Stonyfield's suppliers. The emphasis on the individuals is pretty effective in convincing potential customers that their ingredients are sourced from family farms.
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