Hövding, the creators of the cycling airbag, and the London Cycling Campaign have started a campaign to improve cycling in London. The Give a Beep campaign has given 500 wireless buttons, connected to a mobile app, to cyclists in London.
Every time one of the cyclists is frustrated with cycling conditions on London roads they can press the wireless button to send an e-mail to the London Mayor. Each 'beep' is also added anonymously to the Give a Beep interactive map.
500 cyclists are probably not enough to present a real picture of cycling conditions on London roads. At the moment I suspect that all the map really reveals is the most popular routes of the chosen cyclists. However, other cyclists can download the Give Beep mobile app and connect it themselves to a flic wireless button.
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