Mapchat: Exploring AI-Powered Conversations with Local Businesses
Mapchat is a new interactive map that enables users to chat with AI-powered chatbots connected to businesses in their local area.
Simply zoom in on a location on Mapchat, press the 'Search Map' button, and markers will appear, pinpointing local businesses. Then, by clicking on any of these markers, you can initiate a conversation with an AI chatbot representing the business.
Why Chat with a Local Business Chatbot?
When I first encountered Mapchat, my immediate thought was: why? Why would I want to chat with an AI chatbot for a local business? However, on further reflection, I realized that if the AI chatbot could provide accurate and relevant answers, it could be an incredibly useful tool for addressing customer queries.
According to the introductory blog post from Every AI, Introducing Map-Chats: A New Era of Global Conversations with Businesses, Powered by Every AI, Mapchat allows "users to connect to businesses in real-time, interact with AI-powered chatbots, and get personalized, efficient responses - no matter the time zone or language barrier."
This makes a lot of sense. Using Mapchat, customers should be able to find useful information tailored to their shopping needs. To test this, I decided to try chatting with the AI chatbot of my local Sainsbury's supermarket. Here's how it went:
Me: 'Are you open?'
Mapchat AI: 'I am available and ready to respond to your questions 24/7, as long as our system is functioning properly! If you have any questions about Cookie Settings or any other topic, feel free to ask, and I'll do my best to provide a helpful response.'
Me: 'No, are you open for me to come and shop?'
Mapchat AI: 'I'm afraid I won't be able to facilitate physical transactions or have a storefront. However, I can assist you with ... guidance on managing your cookie settings if needed.'
Me: 'Do you have gochujang in stock?'
Mapchat AI: 'Unfortunately, our database doesn't seem to have any direct information about your store's inventory or products, including whether or not you carry gochujang.'
At that point I gave up.
My experience improved significantly when I tried a smaller business, a local bakery named Signorelli.
Me: 'What is your menu?'
Mapchat AI: 'Welcome to Signorelli! Our menu is a reflection of our passion for Italian-inspired baking and delicious food. Here are some highlights: (followed by a long list of cakes and breads on sale)'
Me: 'Do you sell gluten free bread?'
Mapchat AI: 'Yes, we do offer gluten-free options at Signorelli. While our traditional Italian-inspired baked goods are made with yeast and contain wheat flour, we also have a variety of gluten-free alternatives available. Would you like me to recommend some specific gluten-free bread options from our menu?'
Based on my limited testing, Mapchat can be very helpful - at times. However, at other times, its responses can be unhelpful and / or irrelevant.
Use Map Labels!
My main criticism of Mapchat isn't the occasional irrelevant response - the Mapchat AI can and should improve with time. Instead, what I find most frustrating is Mapchat's reliance on unlabelled markers to show the locations of businesses, rather than using map labels with their actual names.
The lack of labels forces users to either know the precise location of a business beforehand or waste time clicking on every marker until they find what they’re looking for. Adding filtering options (e.g., restaurants, grocery stores, clothing retailers) would also significantly enhance usability, making it easier to search for specific types of businesses.