The Pudding has created an amazing data journalism project that allows you to search New York for any word or combination of words. Called All Text in NYC, it’s a remarkable tool that lets you dive into the city’s written landscape - mined entirely from Google Street View images. From shop signs in Queens to murals in the Bronx, it captures the way language is woven into the physical space of NYC.
Media artist Yufeng Zhao, who built the tool, fed more than 8 million Street View panoramas into a machine learning model that identifies and transcribes visible text. The result is a searchable archive of 138 million snippets of urban lettering - graffiti, storefronts, bumper stickers, menus, flyers, billboards, and more. It turns the city into a giant text document you can explore by keyword.
You can discover more about the project and explore some of the remarkable textual patterns found in New York by The Pudding on NYC's Urban Textscape. This interactive article not only explains how All Text in NYC works but also explores some of the interesting linguistic clusters, recurring phrases, and neighborhood-specific quirks that emerge from the data - like the use of certain languages in different boroughs, or how slogans like “never forget” or “we deliver” dot the city’s commercial and cultural fabric.
What’s fascinating about this project is that it captures not just what’s written, but where and when it was captured. You can trace the spread of a meme, spot clusters of non-English signage that reveal cultural enclaves, or simply marvel at the quirks of hyperlocal advertising.
For example, I searched Urban Textscape for the words Google Maps and in a neat piece of meta discovery, I found a Street View image of the Google Maps Street View car itself. It’s a strange, self-reflective loop: using a tool built from Street View to find a photo of the very car that made All Text in NYC possible. Urban Textscape is full of these surprising moments that blend technology, city life, and storytelling.
This isn’t just a fun distraction - though it definitely is fun. It’s also a powerful reminder that cities speak. The signs we put up, the slogans we repeat, the language we choose - it all forms part of our urban landscape.
Whether you’re a linguist, a data nerd, a city lover, or just curious, it’s worth diving in and seeing what words you can find in New York’s ever-changing textual landscape.