Waves of Interest is a deep dive into Google search trends during election years. This beautiful data visualization maps out which political topics capture the attention of Americans during US election years. And where!
By using the clever visual metaphor of a topographic map Waves of Interest transforms political interest into an intuitive landscape. The visualization reveals the fall and rise in search interest of 50 different political topics - using isolines to show where in the United States each issue is being most and least searched for on Google. For example, you can watch how interest in immigration has shifted and evolved since 2004 in the animated map above.
Percentage numbers are displayed on the map to indicate the difference in search interest in an area compared to the national average. The homepage of Waves of Interest presents a small multiple visualization of 50 different political topics. On these maps arrow symbols are used to show how much interest in each subject has grown or shrunk since 2020.
Perhaps unsurprisingly inflation is the issue that has shown the biggest surge in interest since the last U.S. Presidential election. Student loans is the political topic that has fallen the most in terms of search interest since 2020.
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