LooksMapping is a digital map that rates restaurants not by food or service, but by the attractiveness of their clientele. It scrapes millions of Google Maps reviews, runs each reviewer’s profile photo through an AI model trained to score “hotness” out of ten, and then color-codes restaurants accordingly - red for hot, blue for not.
LooksMapping feels like a relic from a digital past - with the dated visual style of a 20-year-old Google Map and the same superficial, objectifying logic that powered early websites like Hot or Not. The map gamifies human appearance in a way that feels both regressive and oddly voyeuristic, echoing a time when online interactions prioritized judgment over connection.
I'd like to believe the retro aesthetic of LooksMapping is an intentional satire of the outdated cultural views of Trumpian America. That it’s a sharp, self-aware parody of the very culture it mirrors. But more likely, it's not a commentary at all - just another product of the MAGA-fueled gamification of culture and human interaction.
For me LooksMapping earns a 'blue for not'.
Via: Quantum of Sollazzo
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