Thursday, October 07, 2021

Mapping the Last Tati Department Store

Last week the last ever Tati clothing store closed in France, bringing to an end the company's 78 year history. The first Tati store was opened by Jules Ouaki in the Barbès-Rochechouart district in Paris in 1948. Over the next 78 years the company expanded its operations, until it had established stores in many French cities. Last week's closure of the Tati store on Boulevard Barbès ends Tati's presence on French streets, however the brand still exists as an online only store.

To mark the closure of one of Paris' most iconic stores Le Parisien has managed to retrieve the original plans of Jules Ouaki's original Paris store. In How Tati made her mark in Barbès Le Parisien uses these plans to create a 3D interactive tour. This 3D tour visualizes the original store and shows how it expanded over its 78 year history into a number of its neighboring buildings. The tour also includes vintage photographs of the store and the accompanying text explains how the store and the Tati brand managed to grow and expand during its 78 year history. 

Animated 3D tours are becoming a popular method of engaging readers in a story. For example last month The Straits Times released a very impressive scrollytelling map visualizing how the city-state plans to develop over the next decade.

As you scroll through Singapore 2030 an interactive 3D map flies over the island of Singapore taking you on a tour of some of the country's planned developments. A combination of this 3D map and artists' impressions of the planned projects provide the reader with a detailed view of how the planned developments will change the landscape of Singapore for ever.

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