Sofia Cannale has been experimenting with displaying virtual billboards on top of an interactive map. In their latest digital advertising campaign for LUXE EVERYWHERE they have added a number of advertising billboards to a Google/Cesium 3D map.
The Luxe Everywhere map features seven virtual advertisements, featuring different models wearing Sofia Cannale sunglasses, all displayed along the edge of Central Park in New York. The digital ad campaign for Sofia Cannale also allowed fans of the product to 'star on a real billboard in Times Square'.
Until very recently I would probably have been vehemently opposed to the idea of polluting maps with billboard ads. That position now seems a little hypocritical - mainly because I have been experimenting with the same idea myself.
My little experimental map Video on Map with Sidebar overlays a 3d video player on top of a Maplibre map. These video overlays are created using a custom 3D layer that integrates THREE.js with MapLibre GL. When a user clicks on a location from the sidebar, the updateVideoLayer function is triggered, zooming the map to the corresponding latitude, longitude for the selected video. The idea being that each video appears to be embedded directly into the landscape at their respective real-world locations.
I have had in mind a number of possible uses for the idea, for example as virtual road signs - either pointing the correct direction on a route finding map, or for pointing out the route to local tourist landmarks. However I do have to admit that we have tentatively discussed the idea of using the code to add 3D advertising billboards to some of the games on TripGeo.
In fact, if you are interested in advertising via a virtual billboard on a TripGeo game, you can contact us through the Support Messenger button on the site. I'm sure we could work out a special introductory deal for the earliest, pioneering supporter of 3D map advertising billboards.
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