Tuesday, September 27, 2011

The Google Map of the Internet


The Web 2 Map is a metaphor of the internet, as seen by the organisers of the Web 2.0 Summit. The map assigns territories or 'countries' to different sectors of the internet, for example 'social networks', 'search' 'e-commerce' etc.

This year the map also includes a data layer. The data layer adds what might be seen as capital cities to the map. The buildings or skyscrapers in the city act as a metaphor for the different data segments within the dominant player in that sector.

For example, the Union of Social Networks includes a Facebook capital city. The Facebook city is dominated by a 'social' skyscraper but also includes a smaller 'location' building to reflect that Facebook also now includes check-ins etc.

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