Sunday, June 24, 2012

The Google Maps of the Week

This week saw a trio of promotional campaigns that use Google Maps Street View to allow users to create short personalised videos involving images of their own homes.'s Home Sweet Zombie, British Airway's London Calling and Jeep - The Ultimate Search Engine are the latest in a growing trend of company campaigns using Street View to provide a more personalised promotional campaign.

Jeep - The Ultimate Challenge is probably the most effective of the three as it uses Street View to allow the user to actually see what a Jeep Cherokee would like parked outside their home.

The World of Mapcraft was probably the most viral of this week's Google Maps.  This World of Warcraft map seems to have really struck a chord with players of the popular MMORPG.

The idea behind Roadtrip Mixtape is really inspired.

Roadtrip Mixtape allows you to create a play list for a road-trip containing only music by artists that are from the area you are traveling through. Drive through Boston and you might hear Aerosmith or Donna Summer. Drive through New Orleans and you might hear Lil Wayne or Dr. John.

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