Monday, December 14, 2015

The Smelly Map of London

This new interactive map reveals the dominant smells on each of London's streets. SmellyMaps maps the prevailing smells on London's roads by analyzing all the negative smell-related words tagged on Flickr photos or in Twitter messages.

London streets are colored on the map to show four different smells, 'emissions', 'nature', 'food' and 'animals'. When you click on a colored street a circular chart appears, revealing the percentages of tags posted on social media related to these four different types of smell.

If you explore the map you will find that nature and animal related smells seem to occur predominantly in parks. Unsurprisingly London Zoo (in Regents Park) is completely dominated by animal smells.

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