Wednesday, July 17, 2019

Where People Buy Groceries Online

According to CBRE nearly half of of all Americans now shop for packaged groceries online. They also claim that the number of consumers buying groceries online is expected to rise to 70% in the next few years. CBRE's estimations could be a little high. For example, Business Insider say that "only 10% of US consumers ... regularly shop online for groceries". However nearly everyone agrees that the online grocery market will greatly expand in the next few years.

CBRE has created an interactive map of the Online Grocery Purchase Index, which shows where Americans are least and most likely to shop for groceries online. On this map census tracts are colored to show how likely it was for someone in the block to buy groceries online over the last 30 days. If you select a census block on the map you can view the number of people who have purchased groceries online in the last 30 days and the total population of the census block. You can also view the overall Online Grocery Purchase Index score for the block.

This interactive map of the likelihood of Americans to buy groceries online is part of CBRE's series Food on Demand. I couldn't find any information on the CBRE website about how their Online Grocery Purchase Index is calculated or where they get their data from.

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