The introduction of indoor Street View imagery on Google Maps for stores and businesses has led to some interesting and creative ideas from a number of participants in the scheme.
Some participants have ensured that the indoor Street View for their businesses are visually compelling. Other users (LiquidWeb) have decided to create a little treasure hunt competition to ensure that users engage with their Street View imagery and other users (Ideas by Music) have just decided to use indoor Street View as a temporary website.
BTW - if you want to take part in the LiquidWeb Street View scavenger hunt you could win yourself $500 by simply solving a few clues.
Hat-tip: Google Street View World