Wednesday, September 09, 2009

Using Google Maps to Market Google

Going Google

Google Maps is increasingly being used in clever marketing campaigns (recent good examples include the Zappos Map and the #ukhols map) to promote products and brands. It seems only fair then that Google should use Google Maps to promote its own Google Apps.

Google say that "over five million students at thousands of schools in more than 145 countries have "gone Google" and are actively using Google Apps Education Edition on campus. To help Google gain more market share over its competitors ( # cough # Microsoft # cough # ) they have created a new website to promote Google Apps in education.

In prominent position on this new website is a large Google Map. The map animates through universities and schools that are using Google Apps. The map also contains a heat map overlay that shows how many establishment in each country are using Apps.

Via: Mapperz


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