Friday, June 24, 2011

Scrolling Backgrounds with Google Map

Tourism New Zealand has implemented a very clever and striking website using Google Maps in conjunction with a series of related background images.

As you use scroll through the New Zealand 100% Pure website the background images change to create some impressive effects. The scrolling images are used to create animated clouds moving across still landscape images or to provide a narrative, for examples as the people portrayed in the images move around.

The effect of the scrolling images is hard to explain, so you really need to see it yourself on the 100% Pure website. When you visit the page notice how the Google Maps inset changes as you scroll the page to reflect the location of the current background image shown on the page.

New Zealand 100% Pure


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