Tuesday, March 15, 2011

Street View in Ads

The Canadian Tourism Commission and their creative agency DDB Canada are using Google Maps Street View in an online advertising campaign. The online ads use Street View to promote Canadian cities and tourist attractions.

You can view an example of one of the ads in this mock-up of The Guardian website. The ad in the example zooms in on Montreal on Google Maps before opening up a fully interactive Street View of Rue Bonsecours.

Each online ad ends by directing users to additional location-specific information on the Keep Exploring campaign site where they can further explore what each destination has to offer.

The campaign is currently running in Germany, France and the UK.

Via: Street View Funny


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