What if Your Representative Were a Goth?

What if Your Alderman Were Goth wins the award for the weirdest interactive map of the year. The map itself is easy enough to understand. Just click on a Chicago electoral ward and you can view a  picture of the ward's alderman photoshopped to look like a goth. What is less easy to understand is why?

I don't think I've seen a goth in real life for about seven years. I think its also been nearly that long since I last saw someone using the Google Maps API. My guess therefore is that the map was designed to provide some sort of nostalgic appeal for those in a Proustian search for times lost.

Or perhaps its just a misguided attempt at humor.