In the UK broadcaster Channel 4 are backing a campaign to persuade Britain's fish & chip shops to put mackerel on the menu alongside the traditional cod & chips.
The UK's traditional love of cod means that cod is being over-fished whilst mackerel is fished in a controlled and sustainable way. Hence the campaign to get the British to try a little mackerel & chips.
The broadcaster is using Google Maps to show the fish & chip shops in the UK that have agreed to serve mackerel and those who are still not serving the sustainable fish. Channel 4 is crowd-sourcing its campaign so, if your local fish & chip shop is not included, you can add it to the map.
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