Wednesday, May 23, 2012

Toyota are Filling in the Street View Blanks

Toyoto has come up with one of the best Google Maps based promotional campaigns yet. To help promote the car the company are driving an IQ around with a 360 degree panoramic camera rig strapped to the roof. They are then capturing Street View images and filling in all the blanks on Google Maps.

The campaign, currently running in Belgium, allows anyone to report a street that doesn't have Street View on the Toyota IQ - Street View Google Map. The Toyota IQ then travels to the street, captures the Street View images and adds them to the map.

The purple map markers with white dots indicate the streets that the Toyota IQ has visited. If you click on a marker you can then visit the street using the Toyota custom Street Views.

No comments: