DIY Street View sell and rent out camera set-ups to capture interactive panoramic imagery that can then be used with Google Maps to provide custom Street View imagery.
The DIY Street View site includes a number of examples of Google Maps with custom Street Views created with the camera set-up. The examples include a map of Rotterdam with a cool example of canal Street Views. Noorderkanaal lets you navigate around Rotterdam's canals in Google Maps and a series of custom Street Views captured from a boat.
Another good example is this campus map of Arkansas State University. The map itself uses custom map tiles of an isometric map of the campus. If you select a map marker and click on the 'take a tour' option you can then explore custom Street Views of the selected building.
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