Wednesday, November 28, 2012
Have You Sent Your Street View Cards Yet?
There has been a huge increase in the clever use of Street View in marketing campaigns this year. It is easy to get a little blasé now about marrying animation and live video with Google Maps Street View but this new Christmas marketing campaign from Stella Artois is incredibly well done.
Stella Artois' Christmas Carole app on Facebook allows you to enter an address and then creates a video in which a band visits the address and plays you a song. The Street View of the address is used as a backdrop to the video so that it appears that the band is actually playing in your street. The video includes a zoom effect, using Google Maps Satellite View to zoom in on the address.
There are a number of other nice touches in this app, like a falling snow effect. Of course wrapping the whole thing inside Facebook means that users can also share the app and send personalised messages to their Facebook friends, using their addresses.