Tuesday, November 25, 2014
The Google Maps Virtual Post Office
The French national mail service, La Poste, is using Google Maps and Street View in its latest online marketing campaign. La Poste - Ca Envoie is a fun little postal delivery simulator which allows you to virtually post a number of silly objects to any address.
Using Ca Envoie you can virtually drop a Sumo wrestler, a mermaid, a unicorn, a lumberjack, or some goose pâté onto any address in the world which has Street View imagery. Just enter an address and pick one of the five objects and you can watch a short animation of your object falling onto your address using Google Maps satellite imagery.
Your chosen object will then be shown landing at your selected address using the Street View imagery from that location. If you are vegetarian you might want to skip the pâté animation. This little movie features a goose crashing into your street before being transformed into the goose pâté.
If you sign into Ca Envoie with your Facebook account you can post your created Google Maps postal animation to your Facebook wall.
Labels:
marketing,
Street View
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