With so many popular location based services already established and with last week's launch of Facebook Places it is going to be increasingly hard for any new entrants to grab a slice of the location pie. To do so a start-up will have to offer something new and unique. Neer does!
I suspect that there are many potential users of location based services who have been put off signing up to the established players because of privacy concerns. There are lots of people who just don't want to share their location with the whole population. Neer is targeting those users by allowing them to set up their own private location sharing networks.
Neer lets users share their location with small, select groups of friends and family. It also allows users to select the places where friends can see their location. Neer uses Google Maps to help users define these shareable locations.
The application is available now for Android phones and an iPhone app is on the way.