Google today announced the release of sponsored map icons in the United States. It is an extension of a pilot project that started in Australia earlier this year. Currently business icons appear in grey on Google Maps. Now business owners can add their own icons to Google Maps, replacing the grey icons with their company logos.
Google says that sponsored map icons are being offered as "a limited beta to companies in the U.S. with multiple locations and a well-known brand. Google also point out that participation in this beta does not affect visibility on the map. The new feature is only available to businesses that already appear on the map, and whose default icons can be swapped out for their logo."
The icons will also be visible on Google Maps for Mobile starting sometime later this week.
Via: Google LatLong