Tuesday, February 17, 2015
Mapping China's Spring Movement
This week around 2.8 billion trip will be made in China by people travelling to celebrate the Chinese New Year with their families. Baidu has created a mapped visualization showing where and when its customers are travelling over this holiday week.
Baidu's mobile maps has over 350 million active users and receives over 10 billion location requests every day. This provides Baidu with a unique insight into the movements of the Chinese population over this holiday week.
The chun yun (spring movement) of people is visualized on the Baidu Migration map. If you select individual cities on the map you can view where residents are travelling to and from. The orange lines on the map show people travelling into a city and the yellow lines show people leaving the city.