This Story Map from Esri is a really interesting introduction to spatial analysis. The map guides you through some of the spatial analysis that you might undertake if you were planning to open up a new retail store, examining factors such as population, income distribution and travel time which might effect the store's location.
An Example of Spatial Analysis runs through some of the spatial analysis which you might undertake if you wanted to open a new store in St. Louis. As you progress through the story map a number of map overlays are added to the map to help explain whether opening a new store in St. Louis would be a good idea.
The story map examines St. Louis' travel times from city blocks to the location of the new store, the population distribution in the city and the median household income levels in the city. An Example of Spatial Analysis also examines how you might use exploratory regression and ordinary regression to determine which of these factors are the most important in predicting potential sales in the new store.
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