Tartan makers Lochcarron of Scotland have hit upon a novel marketing idea for promoting their different plaid patterns. Their interactive map, the Clan Map of Scotland, divides Scotland into geographical areas associated with the historical kinship groups of the country.
The map shows the areas of Scotland where each clans has historically been based. If you select a clan region on the map you can learn more about the individual clan, including the origin of the clan and its historical ties to the area associated with it on the map.You can also discover who the current clan chief is and view its heraldic badge, motto and its distinct tartan.
The map itself seems to be completely custom designed with SVG. It uses the svg-pan-zoom library to control the panning and zooming interactions on the map.
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