This video introduces the new dashboard feature from the Local Business Center,
Data available in the dashboard includes:
- Impressions: The number of times the business listing appeared as a result on a Google.com search or Google Maps search in a given period.
- Actions: The number of times people interacted with the listing; for example, the number of times they clicked through to the business' website or requested driving directions to the business.
- Top search queries: Which queries led customers to the business listing; for example, are they finding the listing for a cafe by searching for "tea" or "coffee"?
- Zip codes where driving directions come from: Which zip codes customers are coming from when they request directions to your location.
Via: Google LatLong