Tuesday, June 02, 2009

Google's Local Business Center

Google's Local Business Center team today rolled out an awesome new feature that lets businesses view information about how customers are interacting with local listings in Google Maps and Google Search. If you own a business that is listed on Google Maps you will definitely want to check out the new 'dashboard' feature.

This video introduces the new dashboard feature from the Local Business Center,

Data available in the dashboard includes:

  • Impressions: The number of times the business listing appeared as a result on a Google.com search or Google Maps search in a given period.
  • Actions: The number of times people interacted with the listing; for example, the number of times they clicked through to the business' website or requested driving directions to the business.
  • Top search queries: Which queries led customers to the business listing; for example, are they finding the listing for a cafe by searching for "tea" or "coffee"?
  • Zip codes where driving directions come from: Which zip codes customers are coming from when they request directions to your location.

Via: Google LatLong


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