Monday, November 03, 2014

The Street View Driving Test

The invention of Google Maps Street View has proved a huge boon to car manufacturers. Now every time a car company has a new car to promote all they have to do is to create a Street View based marketing campaign.

For example Hyundai have dropped a few Sonata cars on Google Maps for their latest campaign. Your job is to try and guess the location of the car by exploring the location on Street View. Sonata Spotted is basically GeoGuessr with a Sonata superimposed on top of the Street View. But its no less fun for that.

After you have had a good look around on Street View you can make your guess of the location by dropping a pin on a Google Map. The closer you are to the location then the higher your score. After you have found three Sonata cars you can compare your total score to the average scores of all other players.

Nissan's clever internet advertising campaign uses Google Maps satellite view and Street View to promote the Nissan Rogue.

The Nissan Rogue - Detour allows you to create a route using Google Maps or select from a number of predefined routes. Once you have created a route you can sit back and watch a short animation of your route on Street View with a number of Nissan Rogue inspired twists and turns along your drive.

BMW i Born Electric allows you to take a virtual test drive in the BMW i8 Concept or the BMW i3 Concept with Google Maps and Street View.

After you select which car you want to drive and the route you wish to take you are placed in the driving seat of your car. Through the windshield you have a great view of your route, thanks to Street View. A small map shows your current location and how much power you have in your electric battery.

If you select the 'Interior 360' option you can pan around inside the car and get a 360 degree interior view of the car and a 360 exterior view of your location in Street View.

Skoda has used the popular Hyperlapse Street View animation tool to create a cool promotional website for the Rapid Spaceback.

The Rapid Spaceback website lets you view a number of animated journeys on Google Maps Street View. To spice up the action the site has added a number of filters that you can apply to the animated route, including a kaleidoscope or mirror view. You can also choose from a number of different soundtracks to accompany your drive.

The site includes a number of prepared routes from famous locations around the world. You can also create your own route by selecting a starting point and a destination on a Google Map.

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